Key Objectives
Pricing … Your home at the property’s fair market Value.
Timing … In the desired time period.
Convenience … Seamless sales process
Selling Price Vs. Timing
- Timing is extremely important in the real estate market.
- A property attracts the most activity from the real estate community and potential buyers when it is first listed.
- It has the greatest opportunity to sell when it is new on the market.
Factors That Don’T Affect The Value Of Your Property
It is very important to price your property at competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer.
What You Paid
What You Need
What You Want
What Your Neighbor Says
What Another Agent Says
Cost to Rebuild Today
Buyers ALWAYS Determine Value!

Comparable Sales
DEFINITION: Comparable Sales – Sales that have similar characteristics as the subject property and are used for analysis in the appraisal process.
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